Free resource · Skill + PDFClaude CodeAI SearchGEO

Get cited by AI search — or get skipped.

Google AI Mode just rewrote search for the first time in 25 years. The blue links you optimized for aren't where the answer lives anymore — and the AI summary only cites 3–5 sources. This skill audits your site against Google's own AI optimization guidelines and tells you exactly what to fix.

Download the playbook (PDF)Download the skill (.zip)

100-pt base score + 15-pt entity & offer layer · runs in Claude Code · ~30 seconds per URL · free, no signup.

What you get

A scored report. Ranked fixes. No fluff.

100-point AI search score

Crawlability, structured data, content shape, citation signals, freshness — every category Google's AI optimization guide names, scored 0–100, with the lowest-cost fixes ranked first.

Entity & Offer extractability (+15)

A second score on top of the base 100. Does AI actually know who runs the site and what they sell? Person/Org schema, sameAs links, named offers, originality signals — all checked.

Exact fixes, not vibes

Every deduction comes with the file/line to fix, a before/after snippet, and the impact tier. You can hand the report to your dev and they know what to do.

The stack · what runs it

Free, local, no third-party APIs.

AgentClaude Code

Runs the skill. Free plan is fine — the audit is local.

BrowserPlaywright

Auto-installs on first run. Scans the live URL.

Score100-pt base GEO

Crawlability, structured data, content shape, citation signals, freshness.

BonusEntity & Offer (15 pt)

Layer on top — does AI actually know who you are + what you sell.

Setup · 4 steps

From zero to first audit in 5 minutes.

If you've used Claude Code before, this is straightforward. If you haven't, start with the content brain guide to get Claude Code installed first, then come back here.

Download the skill

Grab the zip below. It contains SKILL.md, README.md, the scoring rubric, and the audit script.

geo-audit-skill.zip ↓geo-playbook.pdf ↗

Drop it into your Claude Code skills folder

Unzip the file, then move the geo-audit/ folder into your Claude Code skills directory:

# macOS / Linux
~/.claude/skills/geo-audit/

# or, project-scoped
your-project/.claude/skills/geo-audit/

iRestart Claude Code so it picks up the new skill. You can confirm it loaded with /skills list.

Run your first audit

In any Claude Code chat, just ask:

› run a geo audit on https://yoursite.com

Claude will install Playwright if needed (one-time, ~30s), open the page in a headless browser, extract every signal, score it against the rubric, and write a report file in your project root.

Read the report → fix the top items first

The report ranks every issue by impact tier. Three things to do with it:

Fix tier-1 issues first — they unlock the biggest score jumps. Usually H1 structure, schema, and crawler access.
Re-run after each batch — verify the score actually moved. If it didn't, the fix isn't doing what you think.
Use the playbook PDF as the manual — it explains why each fix matters and the AI engine behavior behind it.

+Pro move: run the audit on a competitor ranking ahead of you in AI Overviews. The delta between your scores tells you exactly where to invest.

Three ways I'd use it

Audit, compare, monitor.

Use 01

Pre-launch audit

Run it on a staging URL before you ship. Fix the top-impact gaps first, then re-run until you're above 80.

Use 02

Competitor scan

Point it at the page that's outranking you in AI Overviews. See exactly what they did and copy the structure — not the content.

Use 03

Quarterly health check

Rerun every quarter. AI search guidelines drift; your score will too. The playbook tells you what's new.

FAQ

Things people ask first.

Why is this different from regular SEO?

Regular SEO optimizes for the 10 blue links. AI search optimizes for being cited as a source in the AI summary at the top. Different signals matter: structured Q&A, entity definition, named offers, freshness, crawlability for Googlebot AND AI crawlers (GPTBot, ClaudeBot, etc). The playbook covers all 26 fixes.

Do I need to be technical?

No. The skill runs end-to-end in Claude Code — drop in a URL, get a scored report. Most fixes are content/structure changes (rewording H1s as questions, adding schema, etc.) that you or your dev can do in an afternoon.

Does the audit cost anything to run?

Nothing on top of your existing Claude plan. The skill uses Playwright locally to scan the page; no API calls, no third-party services. Runs in ~30 seconds per URL.

What does the 15-pt layer actually check?

Whether AI can identify the person/brand behind the site and surface their offers. Person/Organization schema, sameAs identity links, named offers, entity disambiguation, bylined original voice. Google's 100-pt framework doesn't check any of that — but it's what makes you citable as a source vs. just another blog post.

Use it, share it, ping me

Run it on your site. Run it on a competitor. If you find a gap in the rubric or want a feature added, ping me on Instagram, join the weekly call on Skool, or browse the full library.

Read the full guide

Drop your email to unlock this guide — and every resource in the library. Free, one email a week, unsubscribe anytime.

Keep going

Audit it. Fix it. Get cited.

Free skill, free playbook. Five minutes to install, ~30 seconds to score any URL. Don't lose the next year of traffic to AI Overviews.

Download the playbook Download the skill

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